Commercials & Promos

FU 2020

TITLE: FU 2020

CLIENT: Public Inc.

RELEASE DATE: December 2020

CREDITS: Producer, Writer, coDirector, Editor

PROJECT GOALS: This video was produced during a difficult year for society. The ad agency I was working for wanted to put out a holiday gift card video and I helped pitch an idea that would speak to everyone’s general frustrations with this odd, world changing year.

Toronto 4 All Newcomers

TITLE: Toronto For All (T4All)

CLIENT: City of Toronto

RELEASE DATE: October 2021

CREDITS: Director, Producer, Writer, Editor (colour & sound mix included)

PROJECT GOALS: This video came about from a need the client had to change public perception on Toronto’s undocumented population. We weren’t able to reveal their identities or reveal any details on life-particulars.

Charter FOR CHANGE

TITLE: Charter for Change

CLIENT: Hudson’s Bay Foundation

RELEASE DATE: November 2021

CREDITS: Director, Producer, Writer, Editor (colour & sound mix included)

PROJECT GOALS: This video came when the client made the decision to make public amends on the history their brand is associated with.

case study: muskoka chair

TITLE: Muskoka Chair Project

CLIENT: LCBO

RELEASE DATE: June 2021

CREDITS: Producer, Director, Writer, Editor (colour & sound mix)

PROJECT GOALS: Case study for the 2021 Experiential campaign for LCBO - Winner: Bronze Medal Clio Health 2022

LIVING WITH APHASIA

TITLE: Living With Aphasia

CLIENT: Aphasia Institute

RELEASE DATE: February 2022

CREDITS: Producer, Writer, Editor (colour & sound mix included)

PROJECT GOALS: To educate the public on a condition that is becoming more common amongst stroke survivors. The major hurdle was the inability of our subjects to communicate in traditional ways due to the nature of aphasia itself.

EFFin water: 2021 holiday card

TITLE: EFFINWATER: PUBLIC’S 2021 HOLIDAY VIDEO

CLIENT: Public Inc.

RELEASE DATE: Decmber 2021

CREDITS: Co-Producer, Editor

PROJECT GOALS: *Warning* Uncensored PSA to draw attention to the fact that 70 Indigenous communities in Canada don’t have access to safe, clean water.

Additional assets: Stats for online engagement plus three social media only videos that drove over triple the amount of engagement and over 30 thousand additional petition signatures.

Email her if you’re so inclined —> ginabucci@gmail.com